When I first went vegan 4 years ago, I found it to be a fairly easy transition. I had no problems eliminating animal products from my diet however, I did struggle with finding vegan makeup. I love makeup and I really didn’t want to part with my favorite products that weren’t vegan. I had no idea where I was going to find vegan products and if they would even work for me. Over the years of testing different products, I’ve put a lot of research into this topic. I wanted to put together a “starter kit” for those who are wanting to transition to the vegan lifestyle in hopes that your journey might be a little easier.
First off, two brands I would highly recommend you look at are ELF Cosmetics and Lily Lolo. ELF Cosmetics is a very affordable and accessible brand. All of the ELF Cosmetics products are vegan and cruelty free. Their ingredients aren’t the best but, for the price you can’t beat it. You can find their products online, Target, Walmart, and even some drugstores.
Lily Lolo is quickly becoming one of my favorite brands. They are an all natural brand that offers many vegan friendly products. Each product says whether or not it is vegan on the their website. Additionally, none of their products contain any toxic ingredients. Lily Lolo products are more pricy than ELF Cosmetics but, if you want green beauty products they are the way to go. You can find their products at lilylolo.us
The products that I have assembled for this starter kit are meant for anyone who is wanting to try vegan products. I tried to include affordable options and natural options depending on what you are looking to try. Vegan and natural makeup can get expensive so, I wanted to share some budget-friendly options in this list.
Foundation – I really enjoy the OCC tinted moisturizer as my everyday foundation. It is lightweight and works for me in every season. I talk more about this foundation in my previous post here. ELF cosmetics also makes a great variety of inexpensive foundations. My favorite is the Flawless Finish Foundation. I have a full review of that foundation here.
OCC Tint and Silk Naturals concealer
Concealer– I am currently using the Silk Naturals stick concealer (I broke mine and it is pictured in the clear jar to the right). It’s very inexpensive, natural, and creamy. Pacifica also makes two really great concealers: the transcendent concealer and the dreamlit concealer. I have a full review on the dreamlit concealer here. If you are looking for a more traditional concealer the transcendent one is the way to go.
Powder-Lily Lolo makes my favorite powder foundation. It rivals the Bare Minerals foundations in my opinion. I use this both as a foundation and a setting powder. To use it as a setting powder I just use a smaller amount of product.
Blush– Pacifica makes my favorite affordable blush. It is the color Camellia. This blush is a shimmery peach color that is similar to Benefit Coralista (Camellia leans a bit more pink) . This blush also comes in a more rose shade called Wildrose.
Contour– Hands down the best contour powder I have tried is the ELF Contour Palette. I talk more about this palette in a previous post here.
Pacifica Aquarian Gaze (waterproof) Mascara and Wet n Wild Megaliner
Mascara– Pacifica makes the best vegan mascara. They offer 3 different types and all are non-irritating to the eye area. I talk more about the Pacifica Dream Big mascara here.
Eyeliner– I love the Wet n Wild Megaliner liquid eyeliner. It is very black and very easy to use. I can wear it all day long without it smudging or fading. The best part is the price. It is only 3 dollars at most drugstores and Target.
Eyeshadow– Silk Naturals makes the most affordable, natural eyeshadows. I couldn’t recommend them enough. I have a full review on these eyeshadows here. I also love the ELF Mad for Matte palettes. All of the shadows are easy to apply and have great pigmentation. I have a full review on the Mad for Matte 2 Palette here.
ELF Mad for Matte 1 Palette
I hope this post was helpful to anyone who is new to vegan makeup. Please leave a comment if you have any affordable favorites that are cruelty-free and vegan!