I had been wanting to try this foundation for the longest time and I finally got around to purchasing it. I am in the process of transitioning to mainly green beauty products. I believe it is especially important to use foundations that have clean ingredients because they cover your entire face and sink into the skin throughout the day.
I was very intrigued by this foundation at first because it claimed to perfect the skin without looking you were wearing makeup. That claim is mainly true however, you can still tell you are wearing some sort of foundation. I find that this foundation gives a satin finish to the skin which comes off looking quite natural.
This foundation is formulated with olive squalane which is meant to be moisturizing as well as anti-aging. The olive squalane gives this foundation a serum-like texture similar to the Juice Beauty Serum Foundation. If you have dry skin this foundation can cling to your dry patches because it dries down quickly after you buff it in with a foundation brush.
I find this foundation to give medium coverage. I did experience some breakouts recently that this foundation was not able to cover completely however, it worked well with the concealer I used to cover the breakouts. Overall, I liked the appearance of foundation on my skin. (The breakouts were not caused by this foundation)
100% Pure has been vocal in speaking out against the use of shark liver oil in cosmetics in their promotions for this foundation. Olive squalane is a plant-based alternative to the shark liver oil that is used in conventional cosmetics. The loss of sharks degrade the ecosystems in which they live and is detrimental to the overall health of the ocean.
Overall, I really like this foundation and it has become one of my go-to products. It has decent coverage and applies very nicely on the skin. I find it even makes my skin feel soft when I am wearing it. It is a great everyday, natural foundation. I believe it could work for all different skin types depending on how you set the foundation.
If you have any green beauty product recommendations please let me know in the comments 🙂
As a note: Everything I mention on this blog is vegan and cruelty-free! Thanks for reading!